ANGELO GALASSO OPENING IN MOSCOW
Designer with a world-known name, connoisseur of men and now also women fashion, Angelo Galasso, has opened his own shop in Moscow, located in Bolshaya Dmitrovka street, 20. First AG store was opened in London in 2009 and by 2011, the brand has been represented in 5 fashion capitals of the world. Angelo Galasso clothes combine in themselves Italian quality and new ideas. One of the most famous inventions of the designer is a shirt with a special sleeve for watches. It has been invented because of a former Fiat president, Gianni Anieli, who had to wear his watch over the shirt, due to his allergy. Now among the famous lovers of the brand one can find Sir Paul McCartney, David Beckham, Puff Daddy, Jay-Z and Beyonce. Gold AG abbreviation on the Italian granite facade of boutique defines what it is filled with: floors artificially made to look old, granite busts, classic chandeliers in fusion style, wall panels and shelves made of ebene wood, silk velvet in ultramarine colour.
Designer Angelo Galasso told Buro 24/7 why he decided to open the store in Moscow, where he finds his inspiration and what kind of women, in his opinion, should wear Angelo Galasso.
Angelo, tell us, why Moscow?
Because the brand has very different clients and is oriented at different fashion. I choose cities where people watch fashion trends. One can fully say this about Moscow.
All your boutiques around the world have totally different interiors. What is the reason? It would have been easier to make all the shops looks similar.
Angelo Galasso brand philosophy is to make a customer feel at home. In other words, it’s not a boutique, it’s a house. This is the principle on which we always base the interior design. Also all our clients are different. That is why, usually the clothing in Angelo Galasso stores is 30% same and 70% oriented on the city in which it is sold in and on the needs of the customers in this city. This is the reason why the interior of Moscow store differs from the one in London, for example. Moscow is different from other cities in general, that is why I want to do something new here.
What is the difference of Angelo Galasso stores from others that also offer quality menswear?
For example in a couple of months, we are going to introduce Toys for boys concept - this will be a special room where each client will be able to order something for him exclusively. Anything from the watches to the shoes. Also we have a small women collection, in which we use the elements of men’s style, and also a children collection. It has all that the men’s line has: for example Watch cuff shirts. Angelo Galasso is a boutique that doesn’t exist anywhere else and these are the clothes not to be found anywhere else in the world. We created our special atmosphere and we want to preserve it.
It’s interesting to speak of the women collection. What do you think, what kind of women will wear Angelo Galasso?
How do you see the heroine of your brand? Of course Angelo Galasso clothes are somehow oriented on business-women, but like with men collection, I want these clothes to be worn by every woman, I want them to be combined easily: for example wearing jeans, a blazer and loafers. The most important is that in the end it looks beautiful, charming and glamorous. Because our product implies it.
And the last question that one should ask an artist about. Where do you find your inspiration?
My inspiration usually comes from my heart. It also comes from everything around, for example, the pleasure that I get when I order special silk for my shirts, when I give this information to the factory… Or for example, I have diamond shoes, its creation has been inspired by my visit to an old jewelry shop where there was an auction. I think that art means to be different. When you are different, in some time what you have done, becomes art.